Marketing & Growth Specialist

Drive commercial traction. Own the narrative. Build growth in a complex AdTech environment.

As Marketing & Growth Specialist, you play a key role in shaping how our AdTech platform is positioned, understood and adopted in the market. Starting from company objectives, you work closely with Sales, Product and Delivery to translate business priorities into clear, differentiated messaging and effective marketing actions that drive revenue and long‑term brand strength.

Our platform operates in a data‑driven, multi‑sided AdTech ecosystem, serving advertisers, publishers and partners with different goals, incentives and workflows. As Marketing & Growth Specialist, you help navigate this complexity and turn it into coherent positioning, effective go‑to‑market execution and tangible commercial outcomes.

You work end‑to‑end: from strategy and planning to hands‑on execution across content, campaigns, digital channels and marketing operations. You don’t stop at launching campaigns - you take responsibility for adoption, impact and continuous improvement, ensuring marketing efforts meaningfully support sales effectiveness, demand generation and profitable growth.

The Challenge

B2B marketing in AdTech is fast‑moving, data‑intensive and inherently complex. Our platform sits at the intersection of technology, data, commercial reality and long‑term positioning - within an ecosystem of integrations, performance metrics and evolving market expectations.

You don’t need to be an AdTech specialist, but you do need strong commercial intuition, technical curiosity and comfort working with data, funnels and CRM systems. You’ll regularly balance short‑term demand generation with long‑term narrative and brand building, while aligning closely with what the product can deliver today - and where it is heading tomorrow.

Comfort with ambiguity, prioritisation and trade‑offs is key.

What you will do

• Own the marketing contribution to revenue, by translating commercial priorities into clear positioning, segment‑specific messaging and demand‑generation campaigns that create and convert qualified opportunities.

• Enable Sales with strong, differentiated materials such as cases, pitch collateral, proof points and always‑on nurture programmes that improve sales effectiveness and conversion.

• Define, maintain and guard a consistent external positioning, narrative and tone of voice across all channels, ensuring the platform is clearly understood and credibly differentiated in the market.

• Develop and execute a content strategy aligned with the buyer journey, personally creating and publishing high‑quality B2B content such as website copy, newsletters, LinkedIn content, customer stories and product narratives.

• Own and continuously improve key digital channels (website, email and LinkedIn) through practical SEO, CRO and content optimisation to drive relevance, engagement and conversion.

• Act as functional owner of the CRM and marketing automation setup together with Sales, ensuring clean data, clear funnel definitions, effective workflows, dashboards and actionable performance insights.

• Support go‑to‑market execution for product updates, launches, partner initiatives and customer stories by working closely with Commercial, Product and Customer teams, ensuring accuracy, alignment and impact.

• Plan, execute and refine marketing initiatives hands‑on within a lean budget, coordinating external suppliers only where needed and continuously improving based on measurable results.

Who we are looking for

• A higher education: Bachelor’s or Master’s degree in Marketing, Communications, Business, Economics, Digital Media, or a closely related field.

• A hands‑on B2B marketer with end‑to‑end ownership of positioning, content, campaigns, digital channels, sales enablement and performance insight.

• Proactive, pragmatic and able to prioritise (!) in a scale‑up environment with limited overhead.

• Someone who feels accountable for commercial outcomes, not just activity or output.

• Experience or affinity with Retail Media, Advertising Technology or digital advertising ecosystems, and an understanding of advertiser needs and performance‑based selling.

• Strong English copywriting and editing skills for business and technical audiences.

• Practical experience as functional owner of a B2B CRM / marketing automation system (e.g. HubSpot), including campaigns, workflows, lifecycle management, dashboards and reporting - without over‑engineering.

What success looks like

After 6 months
You have effectively applied, updated, and activated our positioning and messaging across campaigns, content and commercial initiatives, and launched demand-generation campaigns that contribute to pipeline growth and qualified sales conversations.

After 12 months
You have established a repeatable marketing engine that consistently contributes to qualified pipeline, improves conversion quality, and delivers impact on revenue growth.

Our offer

unlock your potential. Feel appreciated and benefit from development opportunities to advance your career.

your time, your way. Balance your life with flexible hours, structural remote work, and plenty of holidays.

make a difference. Use your talent to solve real‑world problems and help us in creating a more sustainable future.

earn your worth. Enjoy a competitive salary, great benefits, and the flexibility to choose what matters most to you.

love where you work. Join a smart, supportive team that embraces boldness, mutual connection and having lots of fun.

come as you are. Be part of a diverse, inclusive workplace, where authenticity and equal opportunity are paramount.